ISULONG SEOPH
Just another isulong seoph blog
March 2007
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Just started a couple of adwords campaigns. What seem to be too easy thing to do was in fact really hard. Creating ads in adwords is easy. Creating compelling ad is hard. My ads hardly get any clicks.
Other than badly written ad snippets, there’s also high bid price for niche keywords I was in. I don’t know how to steal other’s spot. It might be that they are actually earning so much from those they can afford to throw away money on clicks. It’s tempting to call their bluff. I still have my sanity on to not bite. I’m a complete newbie with adwords or PPC marketing. I’ll take the hard road if it means learning how to game adwords.
I also bought a couple of domains for the sole purpose of selling affiliate products. I could have pointed my ad’s destination url straight to my affiliate’s sales page but I read somewhere that sites that are not directly selling the stuff have higher quality score and as a result will have lower bid amount in adwords.
A couple more domains will be put up in the coming days after I finish my research on my target niche. I hope by that time there would be improvements on my current campaigns.