ISULONG SEOPH

Just started a couple of adwords campaigns. What seem to be too easy thing to do was in fact really hard. Creating ads in adwords is easy. Creating compelling ad is hard. My ads hardly get any clicks.

Other than badly written ad snippets, there’s also high bid price for niche keywords I was in. I don’t know how to steal other’s spot. It might be that they are actually earning so much from those they can afford to throw away money on clicks. It’s tempting to call their bluff. I still have my sanity on to not bite. I’m a complete newbie with adwords or PPC marketing. I’ll take the hard road if it means learning how to game adwords.

I also bought a couple of domains for the sole purpose of selling affiliate products. I could have pointed my ad’s destination url straight to my affiliate’s sales page but I read somewhere that sites that are not directly selling the stuff have higher quality score and as a result will have lower bid amount in adwords.

A couple more domains will be put up in the coming days after I finish my research on my target niche. I hope by that time there would be improvements on my current campaigns.

I got one of my ads disapproved today. The display URL was different from the destination URL. I forgot about the domains of both URLs must be the same. I am promoting a product from linkshare.

Also, I just lowered the bid of one adgroup due to non converting clicks. Two more days and I’ll pull the ad. I’m learning here.

I started venturing into internet affiliate marketing today. I don’t know if it’s tough luck but today, Google also released a bunch of their online advertising products. One of which is a Cost-Per-Action (CPA) advertising.

You may call it lack of foresight on my side but not being a real SEO/SEM, I’m out of touch with these improvements. I’m doing what most affiliates are doing. Signing up with affiliate sites like CJ or clickbank. Google’s new product compete directly with those kind of programs. It won’t take long before sites selling stuff goes directly to google. Currently they do it through cj or clickbank in order for their products to reach critical mass using adwords. And it’s affiliate marketers who does those.

With google’s CPA program, online retailers won’t be exposed to fraud as much as before when they pay per click. I’m afraid affiliate marketers will be bypassed in the near future.