I started venturing into internet affiliate marketing today. I don’t know if it’s tough luck but today, Google also released a bunch of their online advertising products. One of which is a Cost-Per-Action (CPA) advertising.
You may call it lack of foresight on my side but not being a real SEO/SEM, I’m out of touch with these improvements. I’m doing what most affiliates are doing. Signing up with affiliate sites like CJ or clickbank. Google’s new product compete directly with those kind of programs. It won’t take long before sites selling stuff goes directly to google. Currently they do it through cj or clickbank in order for their products to reach critical mass using adwords. And it’s affiliate marketers who does those.
With google’s CPA program, online retailers won’t be exposed to fraud as much as before when they pay per click. I’m afraid affiliate marketers will be bypassed in the near future.