Google ranking in wrong countries

My friend is doing SEO for an american client. They used to rank in the first page of Google results for a couple of their keywords. Then suddenly they lost that ranking and cannot be found nowhere near the top pages of google search. They soon found out that they’re still ranking well in some specific regional google results.

Their product targets the US but they are getting sweet results in Google Philippines which is pretty much useless since the product is targeted. How did that happen? The common denominators are: search engine optimization is being done in the Philippines by Filipinos, contents are written by Filipinos, and most probably site maintenance is being carried out by a Filipino. I don’t know what else but surely they have some server somewhere utilized for SEO purposes (hmmm… like redirection or mass blog hosting for link building?).

Is this any indication that google bots are smart enough to detect patterns?

 

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