My boss and I had a discussion over dinner about current trends in Search Engine Optimation. Various techniques came up including those that still work and those that are obsolete. Nope, blackhat was out of the question. Our shop don’t do blackhat. We’re optimizing real online business. Actually, we are more on the marketing side and only do optimization as one of the component of marketing.
Yes, we focus more on marketing sites rather than optimizing sites. Not to say we don’t optimize our sites, we do, as long as it will not take our sites off search engine indexes. What good can your uber-optimized site when it won’t appear in search results?
Anyway, it is common nowadays to think of Google first when search is mentioned. It is perhaps due to the fact that before google search engine optimization wasn’t this competitive. Now, you compete with google and other SEOs gunning for the same niche. Now you should have a well defined strategy whereas we can just have lots and lots of pages with keywords stuffed in every available space they have.
Today, when everybody is doing the same thing that you do to optimize your page, you should have a way to do it differently and effectively. Determine the saturation point of your inbound links, for instance. Just how much inbound links do you need just to go up 1 spot in SERPs. Can the link buying expenses be justified by the increase in revenue for that 1 levelup? If not leave it that way and look in other places. Link out for instance. Make it natural. Who knows search engines have a way to determine link greedy sites. Yeah, there must be an algo like that somewhere? Spending is one area where online marketing differs from plain dumb optimization.
Now you know why my isulong seoph entry suck. I suck as a SEO.